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Licensing & Copyrights
360 Multiple Rights Agreement
Comprehensive label contract where the record label takes a 15%–30% share of all non-record artist revenue streams, including touring, merchandise, endorsements, acting, and publishing.
A 360 deal (multiple rights agreement) allows record labels to claim a percentage of every revenue stream an artist generates.
Key Terms & Legal Architecture: 1. Ancillary Revenue Cuts: Label takes 15% to 30% of touring ticket sales, merchandise sales, brand sponsorships, acting fees, and publishing. 2. Justification: Labels argue 360 deals are necessary to fund marketing in the low-margin streaming era. 3. Artist Risk: Drastically reduces artist profit across non-record career activities.
Legal Citations & Known Aliases
multiple rights record agreement360 dealmultiple rights dealfull rights contract360
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